Ali 'Soshi' Tan
Writer

min.t@halfarenaissance.net

2016, Aug-

Your Stage Now Live

To celebrate the opening of Singapore and Southeast Asia's first Global Flagship Store on 2 September 2016, we invited all everyone to take the stage and inspire fellow Singaporeans.
 
We kickstarted the campaign with a Brand Film which featured inspiring Singaporeans of all ages, and followed with an in-depth interview series about what makes them tick.
The campaign was rounded out with a collaborative billboard (illustrated by Tell Your Children), and a user-generated feed which showcased how Singaporeans expressed themselves through fashion, culture and craft.
 
See the site live here
 

Agency: Kinetic Design & Advertising
Art: Gian Jonathan, Astri Nursalim, Clay Kuok, Sean Tiang, Leng Soh, Sean Tan, Chris Leow
Copy: Catherine Phua, Ali Tan
Creative Director: Pann Lim
Client: UNIQLO


2/10

Next project: → Flavour Twist

Previous project: ← Say Yes

UNIQLO OOH somerset SW1-5_10_FA OOH poster
UNIQLO OOH somerset SW1-5_10_FA OOH poster
UNIQLO OOH somerset SW1-5_10_FA OOH poster
UNIQLO OOH somerset SW1-5_10_FA OOH poster
UNIQLO OOH somerset SW1-5_10_FA OOH poster
UNIQLO OOH somerset SW1-5_10_FA OOH poster
28-07_TYC_Hoarding_FA Facebook fans submitted their ideas on how they liked to express themselves, and Tell Your Children turned their suggestions into a huge mural